About us
Beyond sales
In a world full of overhyped tools and empty sales promises, Set the Sale doesn't just cut costs — we engineer qualified conversations that actually convert.
Our end-to-end system uses AI and proven strategy to align with your business goals — from identifying high-intent leads, qualifying them in real time, and booking appointments with buyers who are ready to talk.
This isn't just automation. It's a smarter, faster pipeline — built for real revenue, not just activity.
Digital empowerment
We're not just optimizing your pipeline — we're redefining how modern sales teams grow through intelligent automation and empowered human talent.
Our plug-and-play AI sales systems integrate seamlessly into your workflow, delivering qualified leads, booked appointments, and sales-ready conversations — without hiring or overhead.
And behind every result is a highly trained LATAM sales pro, supported by automation and driven by opportunity — ready to accelerate your revenue and scale your success.
Results-Driven Excellency
We measure success by outcomes, not activity. Every action we take is designed to drive measurable growth and real revenue.
Partner-Centered Growth
By understanding your unique Areas of Impact (AOIs), we deploy AI-powered systems and strategic automation to optimize what matters most.
Seamless Execution
Our services are built to plug in and perform—fast. We value simplicity, speed, and operational precision in everything we deliver.
Trust Through Transparency
We build long-term relationships through open communication, honest reporting, and consistent delivery on promises.
Empowered performance.
Delivered Simply
We combine skilled LATAM talent with automated AI systems and processes to help you scale faster — no hiring headaches, no guesswork, just consistent sales momentum. Our approach is built on real partnership, clear communication, and a deep commitment to both your growth and ours.
Your pain. Our mission.
Empowered performance.
Delivered Simply
We combine skilled LATAM talent with automated AI systems and processes to help you scale faster — no hiring headaches, no guesswork, just consistent sales momentum. Our approach is built on real partnership, clear communication, and a deep commitment to both your growth and ours.
Meet our team
The faces behind set the sale
Francisco Ovalle
Founder
Sebastian Castro
Head of Growth
Juanita Angel
Head of Marketing
Meet our clients
Working for you
We partner with forward-thinking brands that trust us to step their sales game up. Together, we achieve remarkable results
